PMO 1005 Strategic Planning and Marketing for Health Care Systems
Through lectures and case exercises students learn to apply, adjust, and link institutional strategic planning principles and practices to day-to-day operations of health service delivery organizations. The focus of the course is in recognizing strategic planning as a process whereby an organization takes into careful consideration the present and future environment in which it operates, as well as the unique internal strengths of the organization. Likewise, the course will recognize and delve into the true value of the strategic planning process - the process itself, which includes an exhaustive analysis of the major internal and external stakeholders relevant to the organization. Topics include history of institutional planning in health care; evolution of theory and practice; strategic management linking mission and values with vision, direction, goals, objectives, budget, and operations; structure, process, and resource requirements for effective planning and operations; integrated planning and budgeting systems; the role of information and information analysis; monitoring results and adjusting to reality.